Copy & Content

PRI Manuka Honey on Amazon.com

e-Commerce copywriting & content design contract work for family-owned manuka honey company (2024)

Featured Project Images

ABOUT THIS PROJECT:

On contract with Online Marketplace Partners (OMP) consulting firm, I was brought on to jump start a re-design for Calfornia-based, family-owned PRI Manuka Honey company’s line of honey products. The older design featured a color palette that screams 1970s, and with design to match. A facelift was needed to allow PRI to be competitive alongside other manuka honey brands who clearly had bigger marketing budgets.

CHALLENGES:

how to position each product uniquely, especially the honey products.
Differentiate PRI from the more popular, more established Manuka honey companies
Educate consumers on the unique properties of Manuka honey, while ensuring PRI adhered to Amazon’s very strict legal guidelines on writing about wellness and health products.
Educating the audience on Manuka honey and its special provenance.

RESULTS:

After handing over the copy and designs, the OMP team was able to complete the suite of products for PRI — 4 potencies of Manuka honey, a variety of honey treats (candies, “nuggets”, etc.), cough syrups and sprays, and their best-selling portable honey sticks.